Paid Ads Expert · Performance Marketing
Senior-level strategy and hands-on execution to improve advertising efficiency, connect campaigns to business outcomes, and make growth easier to measure.
Selected results
0+
Tracked leads per month for an eye care and optical network
0×
More booked consultations for a health and wellness franchise
+0%
More franchises sold for a franchise network
−0%
Lower CPA for a B2B creative-as-a-service platform
2.18× →
6.0×+
Increased launch ROAS from 2.18× to 6.0×+
What I help with
Google, Meta, and LinkedIn campaigns built around business goals — from search and demand generation to retargeting and conversion optimization.
What makes the campaigns perform
Set up and refine the measurement infrastructure needed to understand what’s actually driving results.
Ad creatives built to resonate with your audience and drive results. Beyond what looks good — focused on what works.
Landing pages, A/B tests and structured experiments that turn the same traffic into a lower cost per acquisition.
CRM-based audience segmentation by funnel stage, offer architecture and creative angles mapped from cold to close.
Clear dashboards and performance reporting that turn marketing data into actionable insights.
No layers of account managers or unnecessary handoffs. You work directly with the person shaping your strategy and managing your campaigns.
How I work
I review your business, ad accounts, tracking, and funnel to identify wasted spend, measurement gaps, and the biggest opportunities for growth.
I rank opportunities by potential impact and effort, focusing first on the changes most likely to improve business outcomes.
Before scaling, I make sure key conversions are tracked correctly and the advertising platforms receive reliable signals to optimize toward meaningful outcomes.
I develop creative concepts and messaging angles, then test them to identify what resonates with your audience.
I set up campaigns, creative tests and landing-page improvements myself.
I review performance regularly, run structured tests, and shift investment toward what delivers the strongest results.
Projects
01
Challenge
An eye care and optical network ran Meta and Google Ads for traffic only, with no lead or call goals and no link between ad spend and new patients.
Solution
Made leads the North Star, built campaigns and landing pages for each service line, tracked every action, optimized for leads and calls, and reported every result to the call center.
0 → 150+ tracked leads/month
−45% cost per lead
−22% cost per call
02
Challenge
A health and wellness franchise was running generic corporate ads optimized for clicks, with no way to track a single booked consultation.
Solution
Rebuilt tracking with GA4, pixel and heatmaps, launched a dedicated landing page, moved from instant forms to on-site conversions, and scaled AI-assisted creative testing.
5× monthly consultations
−77% cost per consultation
2× landing page conversion rate
03
Challenge
One salesperson qualified and closed every lead, and the owner had no idea which ads or channels brought real buyers.
Solution
Split the funnel into SDR qualification and closing, rebuilt the creative around franchisee ROI, and added UTM tracking with a live dashboard.
+50% franchises sold
−28% cost per lead
+25% MQL-to-SQL rate
04
Challenge
Google Ads was buying irrelevant traffic, ads and LinkedIn creative had gone stale, and LinkedIn tracking was unreliable.
Solution
Cleaned up search terms, cut underperforming campaigns and scaled the winners, refreshed creative, fixed tracking, and launched cross-channel retargeting.
−52% CPA on Google Ads
−22% CAC in one quarter
05
Challenge
Scale webinar-based launches profitably across multiple channels while supporting a separate B2B sales pipeline.
Solution
Ran the full launch cycle across Meta, Google, YouTube and LinkedIn, plus ad, email and SMS copy and every send in between, over 15+ launches.
Launch ROAS 2.18× → 6.0×+
Dashboards
Custom dashboards that connect ad spend to business outcomes.
No more piecing together reports from different platforms or guessing where your budget is going. I provide clear, customized dashboards that bring your advertising performance into one place — so you can understand what’s working, spot opportunities, and make better decisions.
About
I’m Gustavo Almeida, an independent paid advertising consultant with 8+ years of experience in performance marketing.
I’ve co-founded two digital marketing agencies, built and led a paid media team as Head of Paid Media, and managed campaigns across B2B, franchise networks, and digital product launches.
I also studied Data Science and Business Analytics at the University of Lisbon. That background shapes how I approach paid advertising: question assumptions, understand the numbers, and focus on what actually drives results.
Today, I work with a select number of clients, combining senior-level strategy with hands-on campaign management. You work directly with me — from the initial diagnosis to ongoing optimization.
Partner
I build pipeline quality. Natália Nogueira builds the systems that capture and nurture it: CRM setup, GoHighLevel, and automation with n8n and Zapier. Together we cover the path from first click to closed deal.
Visit natalianogueira.tech
I work directly in your ad accounts, from strategy and setup to ongoing optimization. You work with me directly, without layers of account managers or handoffs.
We start by reviewing your goals, campaigns, tracking, and funnel. From there, I prioritize the biggest opportunities and manage ongoing execution, testing, and optimization based on your needs.
Yes. I can work alongside your internal marketing team, sales team, or other partners. My role can focus on paid acquisition while collaborating with the people responsible for creative, landing pages, CRM, and sales.
Engagements are scoped around your needs, whether you need an account audit or ongoing campaign management. After an initial conversation, I’ll recommend an approach based on your goals, account complexity, and level of support required.
Tell me where you want to go and what’s getting in the way. I’ll come prepared with a few ideas on where your acquisition could improve.
Book a 30-minute call